| Many businesses love to implement website | | | | In case of website designs, the more neat and |
| conversion strategies to convert their visitors into | | | | professional looking, the better. Professional websites |
| buyers. This is the main purpose why we build | | | | have been known to play a part in in making the |
| businesses online. However, it takes a lot of patience | | | | customer trust the website. It is extremely rare to |
| and understanding to properly implement these | | | | see people wanting to buy a product from a site |
| strategies, because it takes time for the results to | | | | that looks like it has been designed by an 8 year old |
| show. | | | | kid. |
| You have to test these strategies and see if they | | | | 4. Reviews & Testimonials |
| work well for your site for a period of time. Let's say | | | | Positive product reviews and testimonials can make |
| you'd like to test it for a month. Calculate the visitors | | | | your potential customers clear all of their doubts and |
| coming in for that month, divide it by the number of | | | | really make them consider buying the product. |
| buyers and multiply the result by 100 to get the | | | | Customers look for testimonials because it makes |
| percentage. Once you have the answer, compare it | | | | them feel "safe" knowing that other people have |
| to the month before you implemented this strategy. | | | | tried the product and have experienced no |
| If the conversions has increased, it means that these | | | | dissatisfaction from it. |
| strategies work well for your site. | | | | To obtain testimonials, ask the customers who have |
| Some of the website conversion strategies you can | | | | bought the product to give a testimonial. You can |
| implement are: | | | | provide them with a gift if they are able to provide |
| 1. Your Web Copy | | | | you with one. In this way, to get that gift, they are |
| The skill of persuasive copywriting is very much used | | | | able to provide you with a great testimonial. |
| in sales advertisements and product promotions. In | | | | 5. Promote Your Newsletter |
| your web copy, prove and show to your customers | | | | People do not normally buy a product at first glance. |
| that you can meet their expectations, needs and | | | | They need time to think about a purchase decision, |
| standards. Eliminate all their doubts make them beg | | | | but after a couple of days, they might still be able to |
| to buy your product. Assure them with promises, | | | | remember your site, but they do not consider your |
| testimonials and guarantees to prove that your | | | | product anymore. |
| product is worth buying. | | | | Frustratingly, how do you tackle this problem? |
| 2. Visuals | | | | What you should do is to promote your newsletter |
| Product image has been known to increase | | | | to get more subscribers. give them a follow up about |
| conversions as much as 300%! The reason why | | | | your product and input testimonials into the |
| product image is so important is because it makes | | | | newsletter as well. Remind them about how great |
| the consumer visualize having owned the product in | | | | the product is and the people that have benefited |
| their mind. They will then picture for themselves how | | | | from it. create a link back to your site and encourage |
| this product will help them in reality. | | | | them to make the purchase decision. |
| If you're selling a physical product, make it look | | | | These five website conversion strategies are easy |
| professional by taking a picture of it with a white | | | | to understand, but it takes quite a lot of work and |
| background. If you're selling a digital product, create | | | | patience to implement them. Although these |
| an e-cover for it. | | | | strategies may take up a lot of your time, the end |
| 3. Website Design | | | | result is very much worth your hard work. |