| Managing a Business activity in India is
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| | their offerings. The consuming patterns
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| not the easiest of tasks. In fact it is
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| | of this class of people is definitely
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| one endeavor where even some of the
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| | undergoing a transformation, with a
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| world's biggest organizations have
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| | significant quantum of earnings being
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| failed. The single reason for this is the
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| | spent on 'discretionary' items such as
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| flawed perceptions most business concerns
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| | entertainment, consumer durables, books
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| have about the Indian Business space. The
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| | and so on. Yet this class is not
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| media in a certain way has contributed to
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| | necessarily 'brand' driven and therefore
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| these perceptions. There are certain
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| | evaluates every product and service
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| cities in India that seem to have hogged
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| | purchased, in terms of 'value for money'.
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| the limelight with the Western press and
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| | It does not have any qualms in shifting
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| they include Bangalore and Hyderabad. But
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| | to a non branded offering if the offer
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| remember the realities are not
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| | were perceived as better value. The
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| necessarily what you read about, in these
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| | 'value' perception in many cases is
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| media stories.Some of the 'must know'
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| | 'price' sensitive. India's individual
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| realities about India, which can help any
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| | purchasing power may climb from $2149 in
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| Business concern wanting to make an
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| | 1999 to $16500 in 2040. The brand driven
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| entry, are -Land of DiversityDo not ever
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| | culture in India can be limited to a few
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| assume India to be one big homogenous
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| | metropolitan cities, such as New Delhi,
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| mass. That is, the consumers cannot be
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| | Mumbai, Bangalore, Chennai and a few
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| slotted as one single huge entity. Unlike
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| | other smaller cities that have attracted
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| most western countries where elements
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| | a migrant crowd because of the growth in
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| such as language and religion could
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| | services sector in them. They include
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| contribute to a certain homogeneity that
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| | Pune, Hyderabad and Gurgaon.The states
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| could exist in society, in India there
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| | that promise a burgeoning middle lie to
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| are myriad factors that contribute to
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| | the south and west of the country. These
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| unbelievable diversity. Take language for
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| | states show a promise of a huge middle
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| example, the constitution of India has
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| | class community with the necessary
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| stipulated the language for official
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| | purchasing power at least by the year
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| communication as English and Hindi. In
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| | 2020. Contrasted against these states
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| addition, it classifies a set of 22
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| | would be the states to the east of the
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| scheduled languages which are languages
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| | country that include Bihar, Uttar Pradesh
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| that can be officially adopted by
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| | and Orissa which will take even more time
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| different states ( there are 22 States
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| | to develop this 'middle class'. Add to
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| and 7 Union territories ) for
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| | this the North eastern states,and the
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| administrative purposes, and also as a
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| | picture is not too rosy.BureaucracyThe
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| medium of communication between the
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| | bureaucratic system that is found in
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| national and the state governments.
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| | India is stifling slow, problematic and
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| Though Hindusim is the religion that is
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| | corrupt. In the words of Mr. T N Seshan,
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| practiced by majority ( 81% ), Islam,
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| | former election commissioner and Cabinet
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| Christianity, Sikhism, Jainism, Buddhism
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| | Secretary, ( quote ), "We have the
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| and Zoroastrianism, are practiced too.
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| | largest number of laws covering and
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| Food Habits too change from region to
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| | uncovering almost every aspect of human
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| region. Religion, Caste restrictions,
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| | life. But the inside out of Indian
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| geography, weather, and influences from
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| | democracy today is that law is obeyed
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| other countries ( invasions and
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| | more in circumvention and defiance than
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| occupations ) have all contributed to the
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| | in effect...All that we built to enshrine
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| diversity in Food Habits.All of this
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| | freedom has been eroded by a plethora of
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| points to a diverse population that
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| | decrees, laws, rules, ordinances which
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| cannot be painted with the same brush in
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| | serve a few; it serves the State, but not
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| terms of characterisations. Doing
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| | the citizens. Today it has become
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| business in India almost stipulates an
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| | desperately difficult for the citizens to
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| understanding of this diversity. Some
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| | defend themselves against the onslaught
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| Business Concerns have understood this
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| | of laws, rules and ordinances, and
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| very well and have therefore ended up
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| | against the overpowering destruction of
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| being successful in their ventures in
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| | individual freedom and dignity...there is
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| India.The best example of this is
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| | palsy at the centre and paralysis at the
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| McDonalds. The primary reason for their
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| | periphery...We have practiced socialistic
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| success apart from their 'competitive'
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| | principles for 46 years or more. At the
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| pricing which made the burger extremely
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| | end of it, today, 20% of India's
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| affordable, is their menu. The menu at
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| | population takes 25% of its gross
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| McDonalds hase been customised for the
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| | national income and 40% of the population
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| Indian palate. 'Beef' does not feature on
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| | takes 2% of the national income."Just
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| the Menu, due to religious
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| | recently, the visiting Singapore Prime
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| considerations. The customised Menu,
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| | Minister, Lee Hsien Loong commented on
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| features items such as 'McAloo Tikki
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| | the Indian Bureaucracy and called it a
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| Burger, Maharaja Mac and McCurry among
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| | stumbling block to investment by
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| other Indianised dishes. Contrast
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| | Singapore companies in India. He remarked
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| McDonalds with Kelloggs which failed to
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| | that Singapore companies wanted to invest
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| understand the Indian palate and so found
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| | in hotels in India but the Indian
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| the going tough in India with its
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| | bureaucracy was "too complicated" and
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| offerings.What also needs to be borne in
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| | outsiders took a long time to understand
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| mind is that at times, customisations
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| | it.An example of the difficulties posed
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| should not just be restricted to the
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| | by the Indian Bureaucracy is the case of
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| country, but must also be extended to
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| | American Agro Business Company, Cargill
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| specific regions. In the business of Food
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| | Corporation. In spite of a go-ahead from
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| and Beverage the Menu items must differ
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| | the central government for a $15 million
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| from region to region. For example, to
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| | Salt processing Venture, problems from
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| the south of India, where vegetarianism
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| | the State of Gujarat, where the plant was
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| prevails, this aspect must be reflected
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| | to be located, forced Cargill to shelve
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| in the Menu Items. Similarly Coffee as a
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| | the project.Prof. Ray Titus is a faculty
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| beverage finds greater favour in the
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| | Member at the Alliance Business Academy,
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| south of the country.The Great Indian
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| | Bangalore, India. He specialises in the
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| Middle ClassThe Indian 'Middle class'
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| | area of Strategic Management. He also
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| seems to be the favorite target for
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| | actively trains and consults for the
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| almost all Multinational businesses and
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| | Industry.
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