| What type of product or service do you have for | | | | Men |
| your online home business? Is it for both men and | | | | Statistics say that men are more likely to read the |
| women or for one or the other? This is a real | | | | news, check sports scores and see where the next |
| important question to figure out in determining who | | | | football or baseball game will be held at. Most of |
| you should advertise to. | | | | them love being on auctions, like E-Bay, buying cars |
| Think about how different men and women shop. A | | | | and boy toys, and also buying stocks and bonds, |
| man will go in a store and go directly to what it is he | | | | staying up with the latest on the stock market. The |
| wants to purchase. A woman will take time to check | | | | study also showed men staying online longer than |
| out all the new products on her way through the | | | | women for entertainment. The study shows 80% of |
| store. The same goes for the way they use the | | | | men are online for entertainment. |
| internet. | | | | Both men and women do spend a lot of time these |
| By knowing how long a man will stay on your | | | | days online, but as you can see each one for a |
| website for your online home business versus a | | | | different reason. They search and shop online |
| woman, can help you in grabbing their attention for | | | | differently, just like they search and shop in a brick |
| what you have to sell. It is real important to get your | | | | and mortar store. |
| message in front of the right person in order to be | | | | Position Your Product or Service |
| successful. | | | | By taking into consideration how every man and |
| Women | | | | woman use the internet will give you an inside look at |
| A study done in 2009 reveled that 51% of women | | | | how to position your product or service in front of |
| use the internet to keep in touch with their families. | | | | each of them. How to target them, even if your |
| And that 62% will research information on the | | | | product or service will support both of them. |
| products that are looking to purchase. | | | | When having an online home business the biggest |
| Women will use the internet to interact with support | | | | thing you want to happen, is to increase your |
| groups, read spiritual information and to get health | | | | conversion rate. By knowing how to target your |
| information. They tend to search more for bettering | | | | niche market and increasing your conversion rate, will |
| themselves and their families. However there are a | | | | in turn increase your business. |
| lot that have an online home business now days, | | | | With knowing how men and women differ in using |
| especially the stay at home moms. | | | | the internet, even finding out statistics on the |
| With the economy in the whole, there are a lot of | | | | different age groups will allow you to figure out just |
| stay at home moms that have their work on the | | | | who you should target to make your online home |
| internet. This way they do not have to commute | | | | business stand out from the others and become |
| back and forth to a job, or pay for an expensive | | | | successful. |
| baby sitter or day care. | | | | |