| Many sales managers walk into the "pit" of salesman | | | | prospects. Instead of selling to your customers, start |
| and loudly scream "start selling". The famous mantra | | | | asking them questions. |
| of "sell like hell" rings loudly in many a professional's | | | | When you ask a question the natural tendency for |
| ears. | | | | any person is to answer. Consider for a moment that |
| The pressure to keep your sales up often means | | | | you didn't have a watch and you needed to ask the |
| running to the internet and searching for that killer | | | | time. You could ask people all day long and 99% of |
| sales script. What script will make sure you get the | | | | the time they will politely tell you what time it is. |
| sale every time? What sales script will pierce the | | | | Now, translate the art of asking questions to your |
| objection handling of that tough prospect and get | | | | prospects. Ask them the right interest peaking |
| them to sign on the dotted line? | | | | questions and they will run to you to save them. |
| Chasing a magical sales script that sells will leave you | | | | Consider the following: |
| disappointed. There is no silver bullet that you can | | | | "My product can help your business improve your |
| use on each of your telephone calls that will "close | | | | efficiency by 22%" |
| the deal". Your customers don't want to be sold to. | | | | Or |
| They don't want to feel like you are pitching them a | | | | "What would it mean to your business to improve |
| solution. Long drawn out scripts that reveal features | | | | efficiency by 22%?" |
| and benefits will only leaving you hearing the dial tone. | | | | Which of those do you think will get you closer to |
| So if there aren't any sales scripts that close the | | | | the sale? When you ask an interest peaking question |
| deal, what do you do? | | | | your prospect can reveal to you what is most |
| The first step to closing more sales is too simply: | | | | important to them. The better you can become at |
| STOP SELLING. | | | | the art of asking questions the more sales you will |
| Stop selling your product or service and your sales | | | | generate. |
| will skyrocket. I am not suggesting that you stop | | | | So, what would being able to discover 67 Interest |
| marketing; I am merely suggesting that you stop | | | | Peaking Questions that can Double Your Sales Do For |
| throwing the benefits of your offering at your | | | | You? |