| | | | | you’re looking for. |
| Since the advent of the internet proper, more and | | | | 4. Low Cost – most online retailers of |
| more retailers have been moving online. As a general | | | | subscriptions don’t stock any magazines, all |
| rule, if you have goods which can be sold without | | | | subscriptions are fulfilled by the publishers themselves. |
| the need to see them ‘in the flesh’ it is | | | | This means costs are lower, and you can pass on |
| cheaper and easier to retail them through a website | | | | those savings to the customers. |
| rather than a physical shop. | | | | 5. E-Zines - The advent of ‘E-zines’ or |
| Magazine subscriptions are perfect for online retail. | | | | ‘online magazines’ means that even the |
| Online retailers of magazine subscriptions can avoid | | | | publisher’s costs can be reduced. This allows |
| the difficulties of printing the magazines, warehousing, | | | | greater scope for reader interactivity and, lightning |
| storage, and the trouble of posting them out. | | | | fast delivery to your inbox. |
| Through the growing number of affiliate websites | | | | 6. International Sales – if the magazines on sale |
| you don’t even have to process payments! | | | | on your site are distributed internationally, it both |
| Some other good reasons for choosing online | | | | faster and easier to reach anyone in the world |
| magazine retail, rather than offline are as follows: | | | | through your website, rather than from a shop. The |
| 1. Captive Audience – your magazine readers | | | | potential for subscriptions sales is not limited by your |
| already know what magazines they like, and if they | | | | location. |
| continue to enjoy them they will continue to | | | | 7. No Stock Worries – as mentioned briefly |
| subscribe. They don’t need to see the magazine, | | | | above, you don’t stock anything. This means |
| they just want to subscribe with as little bother as | | | | you don’t have to worry about management of |
| possible and wait for it to arrive. | | | | magazine stock or postage, as this is all handled by |
| 2. it’s An Ideal Gift – know somebody who | | | | the publishers or fulfillment agencies. |
| likes trains? Or cars? Or model boats? Then buy | | | | Fulfilment – all the magazine subscriptions you sell |
| them a subscription to a magazine on the subject. | | | | are fulfilled either by the publishers or by third party |
| It’s an almost fool proof plan, and you’ll look | | | | fulfillment agencies, so all you have to do is be nice |
| even more generous because it lasts for months. | | | | to your customers! |
| 3. Variety – if you’re not sure what to | | | | So there you have it. The only danger of online retail |
| subscribe to, the wealth of choice on the internet is | | | | which is so specialized is that you are relying on one |
| at your fingertips. Whereas before you would have | | | | single revenue stream, namely subscriptions. As such |
| the laborious task of going to your newsagent, | | | | you can run into difficulties if your site does not rank |
| asking friends for recommendations, ringing publishers, | | | | well. |
| you can now just browse one site and find what | | | | |