| When we consider the different ways that men and | | | | men visit more sites and stay longer than females. |
| women use the Internet, we can gain a greater deal | | | | They are search engine users and participate in all |
| of knowledge on how to position our products online. | | | | forms of social media, particularly videos. In addition, |
| For example, studies into consumer behavior | | | | they are more mobile, avid users of laptops, wireless |
| (Western studies) show men are more likely to use | | | | broadband connections and mobile phones. |
| the Internet to:o Read the newso Buy travel | | | | So, it should be recognized that just as the |
| services or make reservationso Check sports scores | | | | eCommerce market changes the demographic profile |
| and gather sports informationo Stay updated on | | | | and online consumer behavior is also evolving. I argue |
| political newso Participate in online auctions, such as | | | | that in this dash of cash online, men are largely being |
| ebayo Write content to publish onlineo Download | | | | forgotten as contributing to the growing eCommerce |
| music Buy and sell stocks, bonds and mutual funds | | | | segment by marketers.It is true, we men are out |
| Where women use the Internet to:o Get health | | | | numbered online by women but we have cash, credit |
| informationo Read spiritual and religious informationo | | | | cards and a desire to purchase. Target us with ads |
| Gain access and participate in support group websites | | | | and messages that appeal to our inner desires, and |
| * Although the consumer research was western in | | | | leverage the content/media channels online where |
| focus I believe it fundamentally holds true for China | | | | we reside. Don't just think about the male |
| although I would suggest Social Media channels now | | | | demographic for beer, football or reusable HP toner |
| has an increasing greater influence. i.e., BBS for | | | | ads. Consider broadening your profile to include |
| women and Gaming for men. | | | | insurance, clothing (specific for this segment), travel |
| While it is true that both men and women usually | | | | and financial products. |
| spend allotments of time online and consumer | | | | What do others think? Any men out there that have |
| different content and information; I find many digital | | | | cash and want to spend in areas beyond the ones I |
| marketers still have gender stereotypes that dictate | | | | mentioned? What do the women think? Have the |
| the directions of their online campaigns that are | | | | men been a forgotten online generation? |
| sometimes misaligned. eMarketer found that online, | | | | |