| Saturday, 28th March 2009 | | | | internet to change the public vice of eve teasing. The |
| The Symbiosis Institute of Media & | | | | post lunch sessions saw discussions internet as a tool |
| Communication (SIMC) organized National Cyber | | | | for marketing, the session was started by Mr. Rajesh |
| Media Conclave ’09, a media seminar on the 28th | | | | Lalwani, founder director at Scenario consultancy Pvt. |
| of March, in its campus at Lavale. The event | | | | Ltd., pitch.com, He spoke about how integrated |
| explored various aspects of the cyber medium and | | | | marketing communication needs internet & how |
| its vast potential. A first of its kind initiative by any | | | | the modern consumer is tech savvy and uses |
| educational institution, NCMC brought together | | | | internet for opinions about the products and brands. |
| stalwarts from the cyber world on a common | | | | One of the tech gurus of India Mr. Atul Chitnis, Senior |
| platform where could address enthusiastic young | | | | VP of geodesic solution spoke about the business of |
| minds interested in cyber media. | | | | the open source software’s & forecasted |
| Stalwarts from the cyber media graced the occasion; | | | | about the future of the open source software’s |
| the conclave was inaugurated by the Director of | | | | as well as cleared a lot of doubts of the youth |
| SIMC Prof. Ujjwal Kumar Chowdhury & the | | | | present for the conclave. Mr. Namit Binbhat CEO, |
| guest’s present by clicking the mouse at the | | | | Switch technologies spoke about the the new media. |
| event. The first session was started off by Mr. | | | | Mr. J. Mahadev, VP products presented the case |
| Kiruba founder and CEO of the knowledge foundation | | | | study of and discussed about the brand building of an |
| who spoke about internet being as a tool for | | | | innovative cyber product. Other aspects discussed |
| knowledge sharing. Also present was Mr. Shivan Vij | | | | were the case study of the bell bajao campaign |
| who is a nationally renowned blogger, who spoke | | | | where Ms. Rashmi, Marketing Manager of bell bajao |
| about internet and its impact on polity in | | | | campaign discussed about internet as the medium of |
| development with special reference to India. Mr. Shiv | | | | publicity and mobilization. |
| Bhaskar, CEO the viewspaper spoke about the cyber | | | | There were also workshops on the social media by |
| media being the 4th estate. Also discussed was a | | | | Mr. Lalwani and contest- web business ideas for new |
| rare topic of the use of internet as a tool for social | | | | medium which were held. |
| change, Ms. Jasmeen founder Blanknoise who used | | | | |