| The answer is simple. Your online home business | | | | because they simply think, that they must be on a |
| must build regular contacts with the target persons | | | | higher level to be able to understand the content and |
| and to behave in a way, that these persons start to | | | | to be able to execute it successfully. |
| trust on the promises and on the contents of your | | | | 3. Shall You Share It For Free Or To Take Some |
| online home business offers. This is a long process | | | | Money? |
| and will require a lot of contacts with the target | | | | What is the difference between the price of twenty |
| persons. | | | | bugs and the free version? If the content is useful, |
| 1. Should A Special Report Theme Be Unique? | | | | what it should be, the price is one of the most |
| One feature, that a brand should have is, that it is in | | | | important elements of the quality image. So put a |
| some respect unique. But in the modern online home | | | | price tag on it, which is competitive with the other |
| business marketing hardly nothing is totally unique. On | | | | reports in the niche. |
| the other hand, it would be very risky to launch | | | | 4. A Special Report As A Brand Builder. |
| something, which is not proved by the mass of other | | | | The strength of the special report in the online home |
| marketers. | | | | business marketing is, that it is totally done by |
| So uniqueness is relative. If we speak about the | | | | yourself. If you keep the quality high, the look and |
| short special reports, for instance a PDF report of | | | | the copy, it is one of the best weapons to build your |
| some twenty pages, it is already unique, when you | | | | personal brand and also to make money. |
| have written it. Additionally every marketer puts his | | | | 5. What Will The Market Say? |
| own angle into the content. The important thing is, | | | | This is the topic, which you will think quite a lot, if |
| that the recommendations work. | | | | you will write a special report. What if some |
| 2. If You Are Not A Guru, Can You Write A Report? | | | | marketing forum starts to distribute a gossip, that |
| There are actually thousands and thousands of | | | | the content and the recommendations do not work? |
| target groups for every offer, because people have | | | | Well, in that case you just answer by testifying that |
| different needs and wants. There are people, who | | | | the recommended systems work also in the practice. |
| honestly do not want guidance from a famous guru, | | | | |