| A discussion of the persuasive advertising copywriting | | | | Ted Nicholas, Joe Sugarman, Jeff Paul, Joe Vitale, |
| techniques of advertising copywriter Claude Hopkins | | | | Micheal Senoff and Bill Bonner. Almost all of these |
| and how his techniques can benefit your SEO | | | | gurus use the works of this prominent copywriter as |
| If you want to write persuasive copy for your | | | | the skeleton for a teaching course in basic advertising |
| website (and there is no better form of natural SEO) | | | | copywriting and then go on to explain how the |
| then you might want to study the work of Claude | | | | techniques that he pioneered in advertising agencies |
| Hopkins. Hopkins was famous for his careful | | | | applies to today's virtual market. Michael Senoff has |
| considerate copy that outlined every aspect of a | | | | put together a collection of his rarer advertising |
| product's virtues. Rather than just creating an ad of | | | | examples that are excellent for newcomers to |
| about two or three lines he would create a small | | | | writing to study. |
| essay. In this Internet world where both people and | | | | In these ad compilations you can find some of Claude |
| search engine spiders prefer to read well-written | | | | Hopkins most famous ads including his ones for |
| articles you can certainly learn from following his | | | | Schlitz Beer, Palmolive Soap, Quaker Oats, Pepsodent |
| examples. | | | | Toothpaste, Lord and Thomas, Van Camps Pork and |
| Claude Hopkins writings have recently come into the | | | | Beans and Liquozone. |
| public domain and there are all kinds of self styled | | | | The main reason you want to read him is because he |
| Internet gurus on Clickbank and elsewhere selling | | | | was the master of the short sentence which in a |
| compilations of his best work. Gurus that are selling | | | | way is what writing for Google Ads, in and out of |
| his stuff include Yanik Silver, Roy Williams, Brian | | | | context titles, banner titles, site descriptions and |
| Tracy, Denny Hatch, Michael Masterson, Jay | | | | photo captions that attract the search engines is all |
| Abraham, David Ogilvy, Dan Kennedy, Gary Halbert, | | | | about. |