| India is a diverse, multi-cultural country with people of | | | | the millions of eligible Indians who visit these sites. |
| various religions, communities and sects living | | | | Increasingly, many individuals and families spend their |
| together in harmony and peace. Each community has | | | | valuable time online searching for the perfect partner |
| its own set of religious rituals, traditions and | | | | for themselves or their loved ones. It is interesting to |
| multitudes of customs inherited from ancestors. | | | | see that these sites are visited by conservative |
| Arranged marriage is one such common custom | | | | parents, relatives; who believe in the sanctity of |
| handed down over generations. Arranged marriage | | | | arranged marriages and also by those for whom |
| has played an important role in Indian marriages. This | | | | falling in love is the way to go. |
| concept is even today accepted by millions of Indians | | | | There are many wedding and wedding related sites |
| in India and abroad. Marriages, initiated by elders, | | | | on the net (like BridesandGroomsIndia.com, |
| were arranged with the help of an 'aunt' or the | | | | WeddingSutra.com, IndianAstrology.com, etc.) which |
| 'priest'. Over a period of time this has slowly | | | | understand the focus of the new age matrimonial net |
| transitioned from the marriage brokers to the | | | | surfers and offer them several attractive services. |
| newspapers and now onto the Internet. | | | | These kind of sites have made it possible to find a |
| Internet has revolutionized the way people | | | | partner, match the horoscopes, book a marriage hall |
| communicate. Today, there are several matrimonial | | | | and then do all the wedding shopping online. Many |
| sites some aimed to a particular community/religion | | | | Indians are hooked on to this concept as it is safe, |
| and some to the general public. These sites literally | | | | saves a lot of time and presents a wider choice in |
| make the world seem a smaller place. The concept | | | | every aspect. |
| of online matrimonial has become increasingly popular | | | | It is interesting to see how the Indian marriage scene |
| because it gives people up-front, at the click of a | | | | has changed over the years. Though Indians have |
| mouse, access to thousands of eligible singles, which | | | | become tech savvy and jumped on the Internet |
| neither newspapers nor marriage bureaus can ever | | | | bandwagon to find the Mr./Mrs. Right, but still the |
| offer. It has tremendously expanded the reach of | | | | Indian customs, the traditions, the core values remain |
| every marriageable individual by exposing him/her to | | | | the same. |