Peugeot to Re-enter Indian Market

Peugeot Citroen, Europe's second largest car makerand China in recent years. Not to mention, how huge
is planning to enter the Indian market with its rangeis its emergence in these countries.
of small cars and mid-segment sedans again. PeugeotThe French car maker comeback into Indian market
is scouting for various options in India and has heldmay prove to be a success. Time to tango!
negotiations with various automobile bodies like thePeugeotâ??s joint venture with the age
Society of Indian Automobile Manufactures (SIAM),old Doshi family, the makers of Premier Padmini, in
Automotive Component Manufacturers Association1995 to make the Peugeot 309 range of vehicles in
of India (ACMA) and various component makersIndia.
from southern India. The group has 5.2% share ofWellâ?¦ though the car
the global automobile market and controls 14%was quite capable and best for Indian conditions,
market share in Europe, and now looking at workableDoshis couldnâ??t sustain the French
options in India. Peugeot being a French carmaker hasfriendship, the venture stint was for less than three
always been known for artistic styling and brilliantyear. The reasons for this were labour trouble, plant
attention to details.lockout and shortage of kits. That was the end of
The company was present during the Auto Expomid-segment sedan Peugeot 309 and finally a
recently held at New Delhi in January to take a closeshowdown of the plant after a legal battle with the
look and study the vibrant Indian automobile industry,Indian partner Doshis. The company was among the
but they did not displayed any of their products. Theearliest multinationals to enter the country in 1993-94
biggest names in the global business are already hereand the first to shut down in 1997.
and others like Volkswagen and Nissan are in theOut of its international lineup, the Peugeot 107 mini
queue.hatchback, 206 and 207 hatches seem like possible
Peugeot has spilled its bean not only in developedprospects for India along with the 407 sedan.
countries but also in countries like Iran, South Africa