| Art refers to a product of human's | | | | art industry are Amrita Shergil, Ravi Varma, |
| creativity. Man produces a plethora of | | | | Tyeb Mehta and M.F.Husain. These artists have |
| objects that reflects beauty, tradition, | | | | gained accolades in the international arena. |
| culture and emotions with his imaginations, | | | | |
| creativity and artistry. The concept of art | | | | With the passage of time art started |
| was originated in India during Indus Valley | | | | revolving around the actual life of human |
| Civilization and since then it has revolved | | | | beings and became an asset for investment. |
| around cultural affairs, religious beliefs, | | | | Over the last 50 years the significance and |
| local needs of Indian people and royal | | | | demand of the artworks have increased. Due to |
| lifestyle. | | | | this the industry has witnessed a steady |
| | | | increase in the prices and thereby many |
| The Indus Valley Civilization has witnessed | | | | people have become keen to invest in |
| the making of vibrant and exquisite pottery, | | | | flourishing Indian art. |
| sculpture and jewelry. In the later years | | | | |
| during the Vedic Period some kind of | | | | People are investing in art because art is |
| technical expertise was added in pottery | | | | the only survival during economic breakdown. |
| making, weaving and wood crafting. | | | | Many investment sectors break down during |
| Furthermore, the idea and concept of art was | | | | economic downturn and the market rates are at |
| widespread and during the Gupta Period the | | | | the lowest. On the hand, art investment keeps |
| craft tradition of India showed a major | | | | on rising as it has nothing to do with the |
| boost. Ajanta and Ellora is the live example | | | | market shares and prices. Art values are |
| of Indian art and craft. | | | | rising on a high scale and can prove to be |
| | | | rewarding in the long run. |
| Today, the expertise in art and craft have | | | | |
| revealed their creativity and craftsmanship | | | | The hidden values like popularity of the |
| in a huge range of products like almirah, | | | | artist, history of the artwork, quality of |
| cabinets, paintings, sculptures, pots, | | | | the work, number of exhibitions held by that |
| jewelry, decors, pillars and many more. Apart | | | | artist and the previous work of that |
| from these there are many other kinds of art | | | | particular artist should be considered before |
| works like typography, needlework, patch | | | | investing in art. These hidden values help an |
| work, lace making, paper marbling, leather | | | | individual to achieve greater returns over a |
| carving, glass blowing, wood burning, | | | | prolonged period of time. |
| miniatures, appliqué and many more in | | | | |
| various hues, designs and intricate patterns. | | | | India is known for its diversity in culture |
| These enduring artifacts produced by Indians | | | | and tradition that is highly reflected in |
| captivate the aesthetics of modern man round | | | | various forms of Indian art. This industry is |
| the globe. | | | | estimated to be over INR 500 crores with an |
| | | | annual growth of 35-40% per year. |
| Indian art and craft industry have developed | | | | |
| a niche on the platform of art and craft. The | | | | Indian art holds the top position in the art |
| industry produces various exclusive art | | | | industry of the world. No country can beat |
| pieces that are acclaimed all over the world | | | | the aesthetics and uniqueness of Indian art |
| for its diversity and uniqueness. Some of the | | | | and artists. |
| most authenticate and true artists of Indian | | | | |