| Art refers to a product of human's creativity. Man | | | | artists of Indian art industry are Amrita Shergil, Ravi |
| produces a plethora of objects that reflects beauty, | | | | Varma, Tyeb Mehta and M.F.Husain. These artists |
| tradition, culture and emotions with his imaginations, | | | | have gained accolades in the international arena. |
| creativity and artistry. The concept of art was | | | | With the passage of time art started revolving |
| originated in India during Indus Valley Civilization and | | | | around the actual life of human beings and became |
| since then it has revolved around cultural affairs, | | | | an asset for investment. Over the last 50 years the |
| religious beliefs, local needs of Indian people and royal | | | | significance and demand of the artworks have |
| lifestyle. | | | | increased. Due to this the industry has witnessed a |
| The Indus Valley Civilization has witnessed the making | | | | steady increase in the prices and thereby many |
| of vibrant and exquisite pottery, sculpture and | | | | people have become keen to invest in flourishing |
| jewelry. In the later years during the Vedic Period | | | | Indian art. |
| some kind of technical expertise was added in | | | | People are investing in art because art is the only |
| pottery making, weaving and wood crafting. | | | | survival during economic breakdown. Many |
| Furthermore, the idea and concept of art was | | | | investment sectors break down during economic |
| widespread and during the Gupta Period the craft | | | | downturn and the market rates are at the lowest. |
| tradition of India showed a major boost. Ajanta and | | | | On the hand, art investment keeps on rising as it has |
| Ellora is the live example of Indian art and craft. | | | | nothing to do with the market shares and prices. Art |
| Today, the expertise in art and craft have revealed | | | | values are rising on a high scale and can prove to be |
| their creativity and craftsmanship in a huge range of | | | | rewarding in the long run. |
| products like almirah, cabinets, paintings, sculptures, | | | | The hidden values like popularity of the artist, history |
| pots, jewelry, decors, pillars and many more. Apart | | | | of the artwork, quality of the work, number of |
| from these there are many other kinds of art works | | | | exhibitions held by that artist and the previous work |
| like typography, needlework, patch work, lace | | | | of that particular artist should be considered before |
| making, paper marbling, leather carving, glass blowing, | | | | investing in art. These hidden values help an individual |
| wood burning, miniatures, appliqué and many | | | | to achieve greater returns over a prolonged period |
| more in various hues, designs and intricate patterns. | | | | of time. |
| These enduring artifacts produced by Indians | | | | India is known for its diversity in culture and tradition |
| captivate the aesthetics of modern man round the | | | | that is highly reflected in various forms of Indian art. |
| globe. | | | | This industry is estimated to be over INR 500 crores |
| Indian art and craft industry have developed a niche | | | | with an annual growth of 35-40% per year. |
| on the platform of art and craft. The industry | | | | Indian art holds the top position in the art industry of |
| produces various exclusive art pieces that are | | | | the world. No country can beat the aesthetics and |
| acclaimed all over the world for its diversity and | | | | uniqueness of Indian art and artists. |
| uniqueness. Some of the most authenticate and true | | | | |